Promotional products consistently rank among the most influential, enduring and cost effective ad mediums available. In a recent ASI (Advertising Specialty Institute) study, a cost analysis of promotional products versus other advertising media proves the investment in logoed items is modest, more targeted and more achievable for smaller businesses than other forms of advertising.
In the study released in November of 2012, ASI found that:
- 1/3 of U.S. consumers say they are more likely to do business with an advertiser after getting their logoed product.
- 66% of U.S. respondents give away unwanted items to someone else, further extending the products longevity.
- On average, respondents kept a logoed product 5.8 months (Jackets were the highest at 7.3 months, writing instruments the lowest at 5.1 months)
- Cost per impression of a promotional product averaged $.006 compared to $.018 for prime time TV and national magazines and $.007 for newspaper.
Whether you’re looking to promote a sale, reward customer loyalty or simply keep your brand top of mind, we can help. With access to over 800,000 branded products, Big Splash can meet nearly any budget as well as any deadline.
Call us to discuss your next event or promotional project or check HERE for some innovative ideas and cost effective promotions!
- Key Chains
- ID Products
- Flash Drives
- Stress Balls
- Phone Accessories
- Golf Balls